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History
M&M's were invented, believe it or not, for the U.S.Navy as energy supplies. During the first and Second World Wars, chocolate was much in demand as the ultimate energy supply, combining caffeine, milk, and sugar, all considered wellsprings of health and happiness.
First sold to the public in 1941, "M&M's"® Plain Chocolate Candies became a favorite of American GIs serving in World War II. Packaged in cardboard tubes, "M&M's"® Plain Chocolate Candies were sold to the military as a convenient snack that traveled well in any climate. By the late 1940's, they became widely available to the public, who gave them an excellent reception. In 1948, the packaging changed from a tube form to the characteristic brown pouch known today.
The letter "M" first appeared in 1950. Since much of the product was sold in bulk, the Mars Company wanted to make sure their customers received the real thing. They used the advertising slogan, "Look for the M on each piece."
M&M's in the Middle East
M&M's were first released in the Middle East in 1997. In 1999 the M&M's characters Red and Yellow were launched as representations of the M&M's brand which stand for colorful chocolate fun.
Miss Green debuted in 2006 and was the first female character to represent M&M's. She became an instant star after touring the region the while promotion her autobiography and hit single "I melt for no one". Her fan base and status continue to grow.
1. FACTS
1. M&M's peanut chocolate were added to the product line in 1954.
2. The same year M&M's slogan "The milk chocolate that melts in your mouth, not in your hand" and the M&M's characters were introduced.
3. In 1982 M&M's were chosen by the first space shuttle astronauts to be included in their food supply.
4. In 1984 M&M's were the official snack of the Olympic Games in Los Angeles.
5. The 90's saw the introduction of two new products : M&M's Peanut Butter and M&M's Almond chocolate.
6. In the 1995 consumers were asked to vote for a new color to appear in the traditional mix. Blue was the winner!
7. Also in 1995 the M&M's new character advertising campaign started Featuring the new 3D characters with deeper, more engaging personalities.
8. In 1996 the M&M's character advertising campaign catapulted to the no.1 spot among 60 campaigns.
9. M&M's characters became more popular than Mickey Mouse, Bugs Bunny and Bart Simpson
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